About the Charity

Every day brings new challenges at Great Ormond Street Hospital (GOSH). Every day, over 600 seriously ill children from across the UK arrive for life-changing treatments. Every day, young lives hang in the balance as patients, families and staff battle the most complex illnesses. And every day, the brightest minds come together to achieve pioneering medical breakthroughs that change the lives of thousands of children – and change the world. This extraordinary hospital has always depended on charitable support to give seriously ill children the best chance to fulfil their potential. Without donations, Great Ormond Street Hospital Charity can’t help fund ground-breaking research, advanced equipment, child and family support services, and the rebuilding and refurbishment of wards and medical facilities. Our staff help to raise these vital funds for the hospital. A better future for seriously ill children starts with you.

Our Commitment to Equity, Diversity and Inclusion

We recognise that people from some backgrounds are under-represented in our workforce and across the wider Charity sector. In April 2021 we launched our ambitious three-year EDI strategy committing to becoming a more inclusive workforce, reflecting the diverse communities that we work with and for and demonstrating this through all our areas of work.

A more diverse workforce will enable us to deliver even more impact and we particularly encourage applications from communities which are under-represented in the charity. This includes people from Black, Asian and Ethnic Minority backgrounds, people with a disability, people who are LGBT+ or who are from less advantaged socioeconomic groups.

Further information on our EDI strategy can be found here: GOSH Charity EDI Strategy

About the role

We’re looking for an experienced paid social media expert to bring insight, passion, and talent to the organisation with the expertise to deliver in-house campaigns.

We are looking for an insight-driven and enthusiastic paid social expert with proven experience of successfully leading paid social activity at an agency or in-house.

In partnership with media agencies and teams across the charity, you will be responsible for leading acquisition and awareness across the entire suite of paid social channels. Reporting directly into the Senior Digital Marketing Manager the successful candidate will have a strong background in planning, developing, and implementing highly successful social media campaigns.

Given the nature of paid social media and how it’s constantly evolving, this role requires you to stay on top of best practice, spot trends and feed these back to the wider team so that we can deliver the best online experience possible to our supporters, donors, patients, and their families.

About the team

This role sits within our Marketing and Communications Directorate, which is made up of Brand, Design, Communications and Digital Engagement teams. You’ll be working within the Digital Engagement team and will work closely with the Fundraising Directorate to deliver our paid social media strategy and lead on end-to-end delivery of paid social media campaigns, with a focus on full funnel marketing.

About You

You will have significant experience working in paid social media, taking a data-led and audience-first approach to your work. You will have proven experience in delivering high performing social media campaigns across Meta, LinkedIn, Twitter and TikTok.

The ideal candidate will have:

• 
  Broad understanding of digital marketing and the marketing funnel
• Hands-on experience using Meta Business and Ads Manager
• Demonstrable experience of executing and implementing A/B testing across social
• Excellent understanding of social content best practice
• Proven experience of reporting on performance with the ability to act on insights and optimise campaigns

Please refer to the full job description below for more information

What we offer

• 30 days annual leave (plus bank holidays), with the option to buy or sell up to 5 days
• A flexible approach to working arrangements
• Access to our enhanced pension scheme
• Life assurance
• Discounted season ticket loan
• Access to various health and wellbeing schemes, including the employee assistance programme

Next steps and how to apply

If you think this is the role and organisation for you, then we would love to hear from you.

Please submit your CV and complete our short application form, along with a cover letter explaining why you would like to work for us and how you meet the requirements set out in the person specification.

Closing Date: 28th May 2023

Interview Date - W/C 5th June 2023

Due to the large number of applications that we receive, we are unfortunately unable to provide feedback on your application.

We reserve the right to extend or close this vacancy early without warning subject to the volume of suitable applicants.